BIO - Lara Khoury
‘After graduating from Esmod Paris in 2006, I
started my career with the designer Elie Saab where
I spent a fundamental year building a base in my
knowledge and work experience.
After that, I was only eager to see what I could do
on my own. That’s when I decided to start my own
Throughout 2008 and 2009, my collections were
produced under the brand name ‘ilk’. Although
somewhat associated with a negative connotation,
‘ilk’ by definition, is used to designate, and
therefore used for this purpose for my creations.
During this period, I was selected to showcase my
work at Starch boutique: founded by Rabih
Kayrouz and Tala Hajjar, it is a space dedicated to young Lebanese
designers giving them a chance to shine, experiment
and launch their careers.
That’s exactly what I did. It was the boost I
needed to shift things into a higher gear, step it
up to a higher level: the ‘ilk’ experimentation
period was officially over, and a new different and
mature period has begun. My collections now bear the
new brand name ‘Lara Khoury’, and showcase in a new
location, at 406, Gouraud Street, Gemmayzeh, Beirut.
Under ‘ilk’, I presented three very experimental
(and therefore very different) collections. They
helped me understand how my visions materialize, but
even more so how I want them to materialize. They
essentially made me discover the tools necessary to
create, and they certainly gave me more insight as
to what I really want from fashion. Once I had found
my own style, my own identity, then and only then
did I decide to launch ‘Lara Khoury’.
The brand name ‘Lara Khoury’ reveals a new face in
the Lebanese fashion market. The style is
experimental, extravagant, daring and borderline
The potential clients are mostly artists, or any
other person appreciative of art in its many forms,
including fashion. Those clients’ motto tends to be:
‘the more experimental, the better’. Age is not a
limiting factor, neither is size. Uniqueness and
creativity are the sole common trait shared’.
406 rue Gouraud, Gemmayzeh, Beirut Lebanon